Serving the public relations professionals and students of Starkville and Mississippi State University



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As an in-demand speaker on the professional circuit, Lance Kinney, Ph.D. is a favorite among professional groups seeking to learn more about research techniques, data analysis, and sponsorship strategies, along with other advertising and marketing topics.

Of significance is his extensive program of advertising strategy research, featuring ad response as a function of program involvement, film product placement and event sponsorship. Dr. Kinney’s work has appeared in Journal of Sport Marketing, Psychology and Marketing, Journal of Promotion Management, International Journal of Sports Marketing and Sponsorship, International Journal of Integrated Marketing Communication, numerous conference proceedings and a number of book chapters.

He currently serves as Associate Professor/Graduate Director and Fellow, Alabama Program in Sports Communication at the University of Alabama, where he teaches, researches and consults as a tenured associate professor of advertising and public relations.