Serving the public relations professionals of Starkville and Mississippi State University

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Bulldog PRism Awards Guidelines

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The Bulldog PRism Awards was started to help our members prepare entries for the state PRAM PRISM Awards and the Lantern Awards, SPRF’s regional awards. These award programs honor standout public relations work on the local, state and regional level.

The deadline for this year’s Bulldog PRism Awards is 5 p.m. Dec. 13, 2017.  Click HERE for the entry form (download to access fillable PDF). The work associated with your entry must have been created during the 2016 calendar year. Entries and entry forms should be emailed to StarkvillePRAM@gmail.com.

Bulldog PRism Awards Overview

Bulldog PRism Awards Program Criteria

Bulldog PRism Judges’ Evaluation Questions

Categories

Professional:

All entries must fit into one of the many categories listed below.

Tier One: Long Term Strategic Programs (7 months or longer)

  1. PR Programs to include the following:

1a. Community Relations/Corporate/External Communication
1b. Public Service (Where you have enlisted public support or action in the solution of the problems
of general interest and concern.)
1c. Public Affairs
1d. Employee/Internal Communication

  1. Reputation and Brand Management Programs
    3. Special Event Programs
    4. Integrated Social Media Programs (Using multiple platforms to convey a message or change a behavior)
    5. Potpourri

Tier Two: Short Term Strategic Plans (0-6 months)

  1. PR Plans to include the following:

1a. Community Relations/Corporate/External Communication
1b. Public Service (Where you have enlisted public support or action in the solution of the problems
of general interest and concern.)
1c. Public Affairs
1d. Employee/Internal Communication

  1. Special Event Programs
    3. Integrated Social Media Programs (Using multiple platforms to convey a message or change a behavior)
    4. Potpourri

Tier Three: Tactical Materials/Projects

  1. Publications and Writing to include the following:

1a. Newsletters/Magazines
1b. Annual Reports
1c. Brochures
1d. Press Releases
1e. Editorials/Opinion Pieces
1f. Speeches
1g. Feature Stories
1h. Magazine/Newspaper Articles
1i. PowerPoint/Prezi Presentations
1j. Blogs

  1. Organizational Identity to include the following:

2a. Logo and/or collateral pieces (letterhead, business card, etc.)
2b. Signage
2c. Graphics Standards Guides

  1. Websites to include the following:

3a. External Websites
3b. Internal Websites and Intranets
3c. Apps developed for mobile devices

  1. Electronic Communication/Social Media Activities (Using only one platform to convey a message at a single time) to include the following:

4a. Facebook
4b. Twitter
4c. YouTube/Recorded Videos
4d. Flickr/Instagram
4e. Location-Based Services (Such as FourSquare)
4f. Search Engine Optimization Posts
4g. Photos
4h. Billboards
4i. Audio/ Podcasts/Radio
4j. Other Emerging Social Media Platforms

  1. Potpourri – This category may include any item not covered by one of the above categories.

Student:

  1. PR Plans and Programs to include the following:

1a. Employee/Internal Communication
1b. Public Service (Where you have enlisted public support or action in the solution of problems of
general interest and concern.)
1c. Community Relations/Corporate/External Communication
1d. Integrated Social Media Campaigns (Using multiple platforms to convey a message or change a
behavior)
1e. Special Events

  1. Publications/Writing to include the following:

2a. Newsletters
2b. Annual Reports
2c. Brochures
2d. Programs
2e. Press Releases
2f. Editorials
2g. Speeches
2h. Feature Stories
2i. Magazine/Newspaper Articles
2j. PowerPoint/Prezi Presentations
2k. Blogs
2l. Fliers

  1. Organizational Identity to include the following:

3a. Logo and/or collateral pieces (letterhead, business card, etc.)
3b. Signage
3c. Graphics Standards Guide

  1. Websites to include the following:

4a. External Websites
4b. Internal Websites and Intranets
4c. Apps developed for mobile devices

  1. Electronic Communication/Social Media Activities (Using only one platform to convey a message at a single time) to include the following:

5a. Facebook
5b. Twitter
5c. YouTube/Recorded Videos
5d. Flickr/Instagram
5e. Location-Based Services (Such as FourSquare)
5f. Search Engine Optimization Posts
5g. Photos
5h. Billboards
5i. Audio/ Podcasts/Radio
5j. Other Emerging Social Media Platforms

  1. Potpourri- This category may include any item not covered by one of the above categories.